Designer is the stage name of well-known American hip hop recording artist Sidney Royel Selby III. He started his music career after getting shot at the age of 14. He originally used the moniker Dezolo and then started working under the name Designer Royel. His sister then convinced him to use just Designer with an extra ‘I’ and drop his middle name Royel. His commercial debut single ‘Panda’ in December 2015 topped the Billboard Hot 100 catapulting the 19-year-old rapper from Brooklyn to fame. He started singing in his church choir from an early age as a vocalist. His grandfather Sidney Selby aka Guitar Crusher was a very renowned and admired blues player.
He was born in Brooklyn in New York City on 3rd May 1997 and is known for his single Panda which was also his debut single released in May 2016. Panda went on the reach the Billboard Top 100. Desiigner was raised in Louis Armstrong housing projects in the Bedford-Stuyvesant neighborhood. He claims that his family is from Barbados and he has two sisters and an elder brother with whom he resides in New Jersey.
He was shot in the hip when he was 14 years old in the Bedford-Stuyvesant neighborhood as it is a crime-ridden area. It was not a serious injury. His stage name was suggested by his brother in law where he says that he added an extra ‘i’ just for some fancy touch to it. But before ‘Desiigner’ the name under which he released tracks was ‘Designer Royel’. He was raised in a two parent home, his mother, and father who has been always supportive of his choices.
He actually started pursuing a music career after being shot. Initially, Desiigner sought out to be R&B singer, but now he seems to have changed his plans to hip hop music. The idea of his hit singles came when he was playing a game with his friends, which was a game involving doing criminal activities and then he saw a BMW X6 with black tinted windows which reminded him of the animal ‘Panda’. His grandfather was also a guitarist Sidney Selby, who went by the stage name Guitar Crasher.
Desiigner Net Worth in year 2017 is approximately $5.5 Million US Dollars
At the young age of 19, Desiigner already has a net worth of $5.5 million US dollars as of 2017. He is associated with big names from the industry like Kanye West and Gucci Mane. He has appeared on two tracks of Kanye west’s album The Life of Pablo. In the coming years, Desiigner is sure to increase his net worth with his musical prowess. He has already signed albums with big names from the music industry. He is one of the youngest musicians to have created a place for himself.
Desiigner is associated with some of the major names in the music industry like Kanye West and Gucci Mane. Desiigner was signed on to Kanye West’s Good Music label and they went to release two tracks on the west’s album, The life of Pablo which were ‘Pt.2’ and ‘Freestyle 4’ which made the young rapper Desiigners worth to be 4.0 Million Dollar. His earnings are mostly from signing records with the top recording companies. He earns more than seven hundred thousand dollars every year.
In his hit singles ‘Panda’, a BMW X6 was featured. Desiigner owns this beast in reality as well. Along with BMW X6, he also owns Mercedes-Benz SLS which is a two-seater luxury car. He also owns a Ferrari, Maserati, Audi, Rolls Royce Phantom and another BMW.
Desiigner Business Model
With so much hype around, the Desiigner is getting offers for above 5 million USD. His Fetty Wap’s success has fetched him quite a lot of publishers. Luckily, most of the publishers are major labels in the music industry. Desiigner has been in for almost 3 years not. But the main reason his career was boosted because of his hit single ‘Panda’. Since then he has worked with a number of record companies like good Music under the aegis of Def Jam Recordings.
In his June 2016 track ‘Champions’ which was released as a from the West’s Good music album ‘Cruel Winter’ in which Desiigner performed with Kanye West along with other rappers which included rappers like Gucci Mane, Travis Scott, 2 Chainz, Big Sean, Yo Gotti, and Quavo. On July 2016 Desiigners track ‘Timmy Turner’ was released. The next day the track was featured on iTunes. He also has his own website ‘www.lifeofdesiigner.com’ which features all of his tracks, his updates, information related to his next ventures as well as you can buy his merchandise online.
He was arrested for possession of illegal guns and drugs, but later acquitted of all charges. He seems to have run into the wrong side of the law several times and needs to be careful in the future.
On 8th of September 2016, Desiigner was arrested in New York City along with four others when a caller called 911 and alleged that Desiigner pulled a gun on him. It was later found out that he was guilty of the charges and guns along with Oxycodone was found when his SUV was searched for. He, along with the other four was charged with drug and weapon charges. It was later found out that those drugs were actually steroids and did not even belonged to him, they belonged to his driver.
His single ‘Panda’ has received almost eight platinum certification, which has put Desiigner’s name in the history. His rapping style has been compared with that of the rappers in Atlanta. He is often compared to the Atlanta-based rapper ‘future’. His music style is predominantly influenced by Southern hip-hop, specifically, trap music which originated from Atlanta in Georgia. When he was asked about the comparison with ‘Future’ he said that he never doubted future’s music and he likes his music a lot.